What is adware?
Adware refers to software developed and embedded in another application and displays advertisements when the application connects to the internet. It is formed from the combination of the words advertisements and software and usually also refers to advertising supported software. Generally most advertising supported software are harmless but there are unscrupulous software vendors who develop theirs to be a malware.
Why does it exist?
An adware exists with the sole purpose of displaying advertisement from various platforms around the world in order to generate revenue for the developer. Advertising supported software are usually incorporated in some open source applications and freeware.
As a user, when you click to download a freeware from any website, the adware is usually embedded into it therefore when installing it, it will also be installed too. The revenue generated by the embedded advertising supported software helps to encourage the developer to continue making it.
The freeware also comes with terms and conditions which if you take a chance to read, you will be able to see a section that explains the adware and how it will be working. Removal or disabling of the advertising supported software will result in the malfunction of the freeware.
What does the developer want?
Freeware are free applications that may include games, productivity software’s or even VPN clients. Freeware are free for download therefore the developer does not earn any revenue. The developer embeds the adware in the freeware to enable them earn an income.
These helps them to continue developing, upgrading and maintaining the freeware. Other developers usually embed malware in their freeware which infects a user’s computer when installed. Once a user connects to the internet, the malware will track all their web history, key logs and other information.
The information will be sent back to the malicious developers who will sell it to the highest bidder or may decide to perform identity theft. The malware is usually developed to run in the background and utilizes your computer resources such as processor time and memory. The first sign that your computer is infected with several malware is its dwindling performance.
In conclusion, adware refers to software that is embedded in freeware application and its purpose is to earn revenue for the developer. When the user connects to the internet, advertisements will display on the freeware and if the user disables the advertising supported software, it will malfunction and cease working.